Buy custom Strategic Analysis - Brasseries Kronenbourg
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1863 |
Essay's paper body
The table below puts the discussion into context:
Strengthening leadership in Europe
Accelerating International Extension Innovating and Strengthening Corporate Image
Pluton Merchandising System
Pluton Merchandising System
Long-term contracts with cafes and restaurants
Merging the sales forces of Kronenbourg and Kanterbrau
Merging the sales forces of Kronenbourg and Kanterbrau
International Development
Acquisition of 60 warehouses
Restructure and investing in HR
Development of various brands to address all market segments
Development of various brands to address all market segments
Producing beer with a geographical tie
Investing in non-alcoholic beers
Exporting premium products first because of higher margins
Partnerships and acquisitions to increase presence in foreign territories...
Essay fragment
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The table below puts the discussion into context:
Strengthening leadership in Europe
Accelerating International Extension Innovating and Strengthening Corporate Image
Pluton Merchandising System
Pluton Merchandising System
Long-term contracts with cafes and restaurants
Merging the sales forces of Kronenbourg and Kanterbrau
Merging the sales forces of Kronenbourg and Kanterbrau
International Development
Acquisition of 60 warehouses
Restructure and investing in HR
Development of various brands to address all market segments
Development of various brands to address all market segments
Producing beer with a geographical tie
Investing in non-alcoholic beers
Exporting premium products first because of higher margins
Partnerships and acquisitions to increase presence in foreign territories...
Essay fragment
General points of the essay
Strategic Analysis - Brasseries Kronenbourg
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