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Topic: Business
Number of pages / Number of words: 5 / 1374
Essay's paper body

Add at least two additional sales reps to service these new dealers.

? Has merit as a long-term distribution policy ? It would not be easy to add 100 dealers in its present market during the course of 2003.

? Non-exclusive dealers are low sales volume producers for Steel Door.

? New dealers could steal sales from current dealers...


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Remaining extra budget goes to increase marketing in the 50 exclusive markets, and 23 non-exclusive markets. ? Convert 27 already established dealers from low-volume non-exclusive to high-volume exclusive

? Still have extra budget left over existing exclusive and 23 non-exclusive dealers.

? Would meet the 36% sales increase target

? Market share would increase a full point ? Could limit future flexibility

? Current exclusive dealer success was achieved without a formal franchise program

Projected sales increase:

$3...


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