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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1374 |
Essay's paper body
Add at least two additional sales reps to service these new dealers.
? Has merit as a long-term distribution policy ? It would not be easy to add 100 dealers in its present market during the course of 2003.
? Non-exclusive dealers are low sales volume producers for Steel Door.
? New dealers could steal sales from current dealers...
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Remaining extra budget goes to increase marketing in the 50 exclusive markets, and 23 non-exclusive markets. ? Convert 27 already established dealers from low-volume non-exclusive to high-volume exclusive
? Still have extra budget left over existing exclusive and 23 non-exclusive dealers.
? Would meet the 36% sales increase target
? Market share would increase a full point ? Could limit future flexibility
? Current exclusive dealer success was achieved without a formal franchise program
Projected sales increase:
$3...
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General points of the essay
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