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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1761
Essay's paper body

Trust is a powerful tool that has provided Starbucks with the ingredients necessary to brew success. With up to 87 stores within a 5-mile radius in key locations, Starbucks has made their presence known and can easily sustain customer loyalty by means of convenient access (Starbucks, 2005).

Weaknesses

Self-cannibalization, price, US market reliance, and problems in some international operations makes Starbucks vulnerable in the coffee market, but the Starbucks SWOT team is consistently trying to look in the crystal ball to avoid any set backs...


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With up to 87 stores within a 5-mile radius in key locations, Starbucks has made their presence known and can easily sustain customer loyalty by means of convenient access (Starbucks, 2005).

Weaknesses

Self-cannibalization, price, US market reliance, and problems in some international operations makes Starbucks vulnerable in the coffee market, but the Starbucks SWOT team is consistently trying to look in the crystal ball to avoid any set backs...


Essay fragment

General points of the essay

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