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Topic: Business
Number of pages / Number of words: 3 / 605
Essay's paper body

Corporate Resources

? Marketing

? Company spent less than 1% on its sales on advertising and marketing (S)

? Marketing adjusts to the conditions in each country in which it operates (S)

? Finance

? See Exhibit 4: Ratio Analysis

? Increase in net sales earnings and in sales for the first quarter of 2003, regardless of US economy reeling under a recession (S)

? In May 2003, the company Japanese operations reported a $3...


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A. Societal Environment

? Economic

? Amount of disposable and discretionary income from the domestic and international markets (O)

? Volatile international business environment made it difficult to effectively manage international operations (T)

? Must cater to different customer preferences in the international arena (T)

? Technological

? Political-legal

? Volatile political environment in the Middle East created serious problems (T)

? Faced criticism from Non governmental organizations (T) (NGOs)?urged company to acquire certified coffee beans

? Ensure that those coffee beans were grown and marketed under certain economic and social conditions

? The existence of political risk (T)

? Licensing issues (T)

? Socio-cultural

? Diet conscious consumers (O)

? Consumers enjoy drinking coffee while visiting bookstores and other places?opportunity for cooperative ventures (O)

? Foreign markets with different preferences and desires (T)

B...


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