Buy custom Starbucks’ Purchasing System
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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5261 |
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The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products (Hoover, 2007).
Talking about the coffee bean market, Starbucks only accounts for roughly two percent global coffee production...
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Starbucks has become the largest buyer in of Certified Fair Trade coffee in North America (10% of the global market) and the only company licensed to sell Certified Fair Trade coffee in 23 countries (Wikipedia, 2007). More detail information about where and how Starbucks get the supplies will be discussed in the following chapters...
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