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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5586 |
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However, the question remains if Starbucks can maintain this title as the market, still unsaturated, becomes bombarded by newcomers in the industry (see competitive analysis), and its revenue growth appears to be slowing.
Targeted Consumers:
Starbucks maintains a very broad consumer base. For the most part, “Starbucks brings in a higher-end clientele, which is more desirable…nobody is even close to them in terms of market dominance†(Misonzhnik)...
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For the most part, “Starbucks brings in a higher-end clientele, which is more desirable…nobody is even close to them in terms of market dominance†(Misonzhnik). Starbucks’ brand name is so strong that it has developed a strong network of loyal consumers who will pay four dollars for a latte. Furthermore, “Starbucks customers are not known to be price-sensitive,†and rarely bat an eyelash at slowly inflating prices (Nation’s Restaurant News)...
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