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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1750 |
Essay's paper body
"These events communicate wonderfully about the brand and who we want to be, but they are very low-reach vehicles. Our challenge is: How do we change the wheels on the car as the car is racing around and around the track?" (www.adage.com). Saunders is successful by being accessible and approachable to all partners (employees) and by encouraging feedback from store level partners...
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Providing internet connectivity, collaborating on movies ("Akeelah and the Bee"), offering a convenient credit card service with a unique quick charge option, pursuing music downloads for MP3 players, exclusive interviews with musical artists such as Sheryl Crow.
Weaknesses
? Home Market Saturation...
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