Buy custom Starbucks integrated marketing communication campaign
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 391 |
Essay's paper body
Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm
Length: 1200 words maximum excluding Reference List
Value: 12 marks
Links to unit’s learning outcomes:
This assessment is specifically linked to learning outcome 1 and 4.
Key Task:
An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that
centre on a single theme or idea that appear in different media across a specified time period...
Essay fragment
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Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm
Length: 1200 words maximum excluding Reference List
Value: 12 marks
Links to unit’s learning outcomes:
This assessment is specifically linked to learning outcome 1 and 4.
Key Task:
An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that
centre on a single theme or idea that appear in different media across a specified time period...
Essay fragment
General points of the essay
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