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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3464 |
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By 1991, the number of Starbucks stores had increased to 116, and Starbucks became the first privately owned company to offer employee stock options. In 1992, Starbucks was listed on the New York Stock Exchange at a price of $17 per share.
The strategy Starbucks adopted was to blanket a region with its new stores...
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By doing so, it could reduce the customers' rush in one store and also increase its revenues through new stores. This helped the company to reduce its distribution costs and the waiting period for customers in its stores, thereby increasing the number of customers. It was reported that on average, a customer visited Starbucks stores 18 times a month, a very high number compared to other American retailers...
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General points of the essay
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