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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 776 |
Essay's paper body
At the same time, Starbucks doesn’t need to focus mostly on urban affluent customers, who just represent the tip of the consumer iceberg, but it could also include the emerging middle class as a core customer segment. Starbucks could tap only on the upper ten percent of the booming middle class in India and China to justify their early and initial investment...
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At the same time, Starbucks doesn’t need to focus mostly on urban affluent customers, who just represent the tip of the consumer iceberg, but it could also include the emerging middle class as a core customer segment. Starbucks could tap only on the upper ten percent of the booming middle class in India and China to justify their early and initial investment...
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General points of the essay
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