Buy custom Starbucks : Delivering Customer Service
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1155 |
Essay's paper body
Each of them applies different strategies to differentiate itself from Starbucks; some of them deliver highly personalized service.
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Starbucks has introduced stored-value card (SVC), which is one of its successful service innovation to its customers. This prepaid and swipe-able smart card was positively accepted, resulting in sales of 6 million cards and $160 million in revenues in the first year it was launched...
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This prepaid and swipe-able smart card was positively accepted, resulting in sales of 6 million cards and $160 million in revenues in the first year it was launched. Starbucks has learned that cardholders tend to visit Starbucks twice as often and experience reduced transaction times. This SVC also proves to bring new customers to Starbucks’ brand...
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General points of the essay
sean guy....customer service
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