Buy custom Starbucks: Delivering Customer Service – Case Study
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1321 |
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Next of the exhibits, shows positive customer snapshot scores for North America stores. Those snapshots suggest further company’s success. The only issue we can find is the product quality. According to the exhibit product quality went down during 3rd quarter of 2002.
Exhibit 8 shows customer retention information...
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We can find from this data, that established customers and new customers are quite different in respect of education, income and attitudes toward Starbucks. According to the exhibit, customers who first visited Starbucks five years ago have higher degree of education and higher income level. Beside that, new Starbucks customers do not see it as a brand of high value, while established customers believe Starbucks to be brand they trust (50%), offering high quality product (51%)...
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A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
A STUDY ON CUSTOMER’S ATTITUDE TOWARDS MOBILE SERVICE PROVIDER’S IN TIRUNELVELI
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