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Topic: Business
Number of pages / Number of words: 9 / 2261
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The second brand component was service, or what the company sometimes referred to as "customer intimacy." "Our goal is to create an uplifting experience every time you walk through our door/' explained Jim Alling, Starbucks' senior vice president of North American retail. "Our most loyal customers visit us as often as 18 times a month, so it could be something as simple as recognizing you and knowing your drink or customizing your drink just the way you like it...


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"Our most loyal customers visit us as often as 18 times a month, so it could be something as simple as recognizing you and knowing your drink or customizing your drink just the way you like it." The third brand component was atmosphere. "People come for the coffee," explained Day, "but the ambience is what makes them want to stay...


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Case Brief- Starbucks: Delivering Customer Service Customer Service Benchmark customer service strategies Principle of Customer Service Starbucks : Delivering Customer Service Starbucks: Delevering Customer Service Starbucks: Delivering Customer Service – Case Study Starbucks: Delivering Customer Service Starbucks:Delivering customer service Tesco - Customer Service Customer Service in n out customer service The Value of good customer service What constitutes good customer service and makes a company in the fast food industry indispensable? automated customer service

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