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(The 4 P's of Marketing)
Marketing decisions generally fall into the following four controllable categories:
* Product
* Price
* Place (distribution)
* Promotion
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients"...
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(The 4 P's of Marketing)
Marketing decisions generally fall into the following four controllable categories:
* Product
* Price
* Place (distribution)
* Promotion
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients"...
Essay fragment
General points of the essay
Customer relationships marketing
Environmental Factors and Marketing Decisions: Starbucks
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Marketing Decisions and Business Strategy
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Marketing generally
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new product marketing
Promotion On Marketing Strategies
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Starbucks: Delevering Customer Service
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The Four P's of Marketing - Place
the main ethical considerations in relation to the production, distribution and marketing of a product such as tea
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