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Topic: Business
Number of pages / Number of words: 1 / 227
Essay's paper body

(The 4 P's of Marketing)

Marketing decisions generally fall into the following four controllable categories:

* Product

* Price

* Place (distribution)

* Promotion

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients"...


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(The 4 P's of Marketing)

Marketing decisions generally fall into the following four controllable categories:

* Product

* Price

* Place (distribution)

* Promotion

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients"...


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General points of the essay

Customer relationships marketing Environmental Factors and Marketing Decisions: Starbucks Global and Domestic Marketing Decisions Marketing Decisions and Business Strategy Marketing a New Product Marketing generally marketing management - promotion marketing mix term new product marketing Promotion On Marketing Strategies Retail marketing and Promotion Starbucks: Delevering Customer Service Strategic Importance of Distribution in Marketing The Four P's of Marketing - Place the main ethical considerations in relation to the production, distribution and marketing of a product such as tea

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