Buy custom Starbucks - Corporate Strategy
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4353 |
Essay's paper body
Thompson, et al (2005: 18) also compares the vision to a roadmap that indicates the route a company wants to take in developing and strengthening its business. Howard Schultz had a vision of becoming a Fortune 500 company and he dreamed from day one, and he dreamed big.
Through the original setback of not being hired, he continued pursuing the notion of Starbucks expanding beyond the four shops in Seattle...
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When he eventually got hired he kept on with this notion and was overflowing with new ideas for the company. He always felt that there is so much more to the coffee business than selling beans and getting people to appreciate grinding their own beans and brewing fine coffees at home. He wanted to open espresso bars in high traffic downtown locations, serve espresso drinks and coffee by the cup, and try to emulate the friendly, energetic atmosphere he had encountered in Italian espresso bars...
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General points of the essay
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