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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1008 |
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Starbucks not only offers a pleasant experience but it offers customers a lifestyle which the support by playing relaxing music, having well trained, informed and educated employees, offering a great social place to meet or a convenient place to have a coffee.
Starbucks in order to maintain its high quality not only works directly with their suppliers but also sampling the coffee to test for quality, using computerized roasting for consistent quality, using vacuum sealed one-way valve bags to ensure freshness, and limiting shelf life to ensure freshness and in turn also being customer-service oriented...
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Starbucks uses a design team for flexibly in the shape of their locations as well as working with real-estate managers in order to find ideal locations which they cluster in order to achieve their growth goals.
Recommendations
Starbucks’ own dot.com site where customers can purchase directly from their website...
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