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Topic: Business
Number of pages / Number of words: 3 / 606
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Starbucks should invest in more friendly service, maybe providing more training to the baristas and in the quality and taste of its products. The last 2 were not very well ranked as we saw in question 2.

It is difficult to deliver customer in such mega-brand environment but there is a strong advantage on Starbucks that it owns most of its stores and they should rely on each of their stores to try to better know its regular customers...


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The last 2 were not very well ranked as we saw in question 2.

It is difficult to deliver customer in such mega-brand environment but there is a strong advantage on Starbucks that it owns most of its stores and they should rely on each of their stores to try to better know its regular customers.

Maybe a indicator given to each store were he customer shall feel if he has being well treated, recognized by the name and friendly greeted at his preferred store...


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