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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7269 |
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People's values are changing as they would rather pay a premium for quality coffee as opposed to purchasing cheap coffee. The coffee industry can be very unstable as well it is important to study an area before opening a store to make sure that the culture or income of the area can afford speciality coffee...
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There are a few internal issues involved with Starbucks. They are: global expansion, technology and systems (knowledge-based), employees, and reputation. These issues are extremely important for Starbucks to make sure they handle them properly.
Starbucks is planning on opening a record number of new stores, with the ongoing popularity of its core beverage and food items, and the enhancing of the customer experience through unique offerings in music and consumer products, they are appealing to a broad and diverse global consumer base...
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