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| Topic: |
Business
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| Number of pages / Number of words: |
43 / 11847 |
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Copyright © Kotha & Glassman 2003. All rights reserved.
1 Planet Starbucks, Business Week, September 9, 2002, p. 100-110.
1
BACKGROUND
In 1971, three Seattle entrepreneurs—Jerry Baldwin, Zev Siegl, and Gordon Bowker—started selling whole-bean coffee in Seattle's Pike Place Market. They named their store Starbucks, after the first mate in Moby Dick...
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They named their store Starbucks, after the first mate in Moby Dick.2 By 1982, the business had grown to five stores, a small roasting facility, and a wholesale business selling coffee to local restaurants. At the same time, Howard Schultz had been working as VP of U.S. operations for Hammarplast, a Swedish house wares company in New York, marketing coffee makers to a number of retailers, including Starbucks...
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