Adding drive-thrus would increase convenience for some customers. However, drive-thrus decrease the traditional store interaction between customers and employees. Since Starbucks needs to promote a friendly, relaxing environment to install loyalty in current customer base adding drive-thrus will detract from this image...
If at our website you can not find any essay you need for your study, you can order a paper on any topic with us.
Our company employs only qualified writers that are Master's and PhD holders.
Order custom written essay
Research papers are written by professional writers
Requirements are always met
Posibility to control the working process of your paper
A chance of becoming the best student in your class.
In addition, building drive-thrus will be costly for the company because they will have to add registers and additional employees as well as change the layout of their stores.
An additional alternative Starbucks could consider would be to implement a refresher-training course for its employees. If a store scores low in its secret shopper metrics, its employees would be forced to take a mandatory refresher training course pertaining to the importance of customer service...