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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 534 |
Essay's paper body
Obviously, a positive report on newspaper is free but better than an advertisement. Last but not the least, Starbucks does think that the best service, high-quality products and the professional store-staff are much better than advertisement. It contributes a lot to training and the welfare of the staff, so that everyone who works for Starbuck does his/her best to maintain the reputation of Starbucks...
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It contributes a lot to training and the welfare of the staff, so that everyone who works for Starbuck does his/her best to maintain the reputation of Starbucks.
Reference:
Holmes, S.(2002) Planet Starbucks, In the Business Week, The McGraw-Hill Companies Inc, September 9, New York, p. 5
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