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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1379 |
Essay's paper body
His vision, for Starbucks to become the most respected brand name, was linked with company values: employee and customer satisfaction, quality coffee, a pleasant environment to build a company that valued and respected people. Shultz continually reinvented the way Starbucks did business as his vision evolved...
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He envisioned Starbucks to gain financial performance. His objective included expansion into new geographic markets and building organizational infrastructure ahead of profitability, arguing that profits would soon follow. Schultz was right. During 1992-1997 the company's financial performance was strong achieving its objectives of 2,000 stores and further expansion into foreign markets...
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