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Topic: Business
Number of pages / Number of words: 26 / 7029
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Schultz modified the Starbuck’s bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck’s and converted the six existing Starbuck’s roasting shops into elegant, comfortable coffee houses. Starbucks coffee story was just beginning to take shape...


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Starbucks coffee story was just beginning to take shape. Shultz exceeded his goal of one 125 stores in five years; in 1992 there were 165 cafes in operation.

Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion. Starbucks has first opened its stores outside of the US territory in the 1990s; the first in France was opened in 2004 and there are now 42 stores in Ile-de-France and two other stores in Lyon...


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