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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1535 |
Essay's paper body
For future growth Starbucks increasingly changed its marketing strategy towards grab and go customers for whom service meant speed of order delivery rather than recognition by and conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second segment without undermining the first...
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Many Starbucks veterans’ customers switched to local coffee shops and other more exclusive brands that still offer that personal touch and coffee experience.
Starbucks introduced many new products to broaden its appeal. These new products undercut the integrity of the Starbucks brand for coffee lovers...
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