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The lost-for-good customers are those customers that have high switching costs and are more likely to stay in the relationship (Jackson 1985).
Because of the bidding process, all of Spenncon's customers are always-a-share, but some of them should be moved over to the lost-for-good area. With basis in the case we can say that Skanska and Veidekke are those kinds of customers that should be kept at always-a-share...