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Topic: Business
Number of pages / Number of words: 13 / 3636
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Revenues continued to increase at a 10 percent, reaching $6.5 billion in 2004. Even in the post-September 11th environment, when other airlines were fearing shutdowns due to decreased consumer demand and travel fears worldwide, Southwest reported earnings of $313 million—a handsome number compared to other airlines at that time...


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In terms of their equipment, Southwest only flies only Boeing 737s, to simplify maintenance and training. In terms of their product, this means low fares and distinct travel locales. For these reason, Southwest has long been considered a maverick.

As Southwest began doing business in 2005, it faced many familiar challenges: rising oil prices, intense competition, cumbersome regulations...


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