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He only did this if there were available resources. He has also avoided the temptation to begin transcontinental operations or to go into a major competitive battle with other major carriers on long distance routes. Despite Kelleher’s resistance with these temptations, Southwest has had a debt that has remained the lowest among U...

Despite Kelleher’s resistance with these temptations, Southwest has had a debt that has remained the lowest among U.S. carriers. Its concentration has always been flying large numbers of people on high-frequency, short flights (one hour or less) at bargain fares.

As time goes on, Southwest had to look to change its strategy and begun introducing longer nonstop trips on such routes to Baltimore, Maryland, to Las Vegas, and Austin, Texas, to Los Angeles...

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