Buy custom Southwest Airlines: A Cultural Assessment
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1942 |
Essay's paper body
Meetings are used as a means of communicating corporate goals and motivating employees (Chapman, 2005). At the corporate office in Dallas, one will find it more common to receive a hug than a handshake. The dress code is casual; if someone is seen in a suit that person is likely a visitor.
Slogans and Sayings
The informal and customer-oriented culture is represented in both print and video advertisements...
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They offer humor and customer focus. These slogans not only promote the airline, but also promote the values of the corporation and its employees. The slogans are not mere advertisements, but represent the culture of Southwest Airlines. For example, in the ad, "The Freedom to be Yourself is the Freedom to be Your Best" (2000), emphasizes working hard and playing hard...
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General points of the essay
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