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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 613 |
Essay's paper body
At the first glance, low price will exert pressure on both top line and bottom line, but actually it contributes to attract more leisure customers, improving Southwest Airline??s average yield (Chart 4). From 1997 to 2004 Southwest Airlines?? yield outperform industry average in most years. High yield leads to high profitability...
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High yield leads to high profitability.
Sustainable Profitability
From 1995 to 2004, the worldwide and American airline industries recorded a profit margin of -0.1% -0.8% respectively. After 9.11 event, airline industry recorded huge losses. However, Southwest Airlines recorded a ten-year average profit margin of 7...
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