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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 561
Essay's paper body

Southwest Airlines wins the third consecutive Triple Crown

1995 Ticketless Travel becomes available system wide in January

. . .

“LUV” strategy

The way to the greater success passes through the right, consistent and long term strategy. “LUV” played a role in the Airline’s early marketing...


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“LUV” played a role in the Airline’s early marketing. Southwest’s advertising agency and marketing department developed a theme described as “obviously fun” to differentiate the Airline. The theme revolved around a “Love Theme” that featured “Love Machines” (virtually instant ticket writing machines) and “Love Potions” (on board drinks)...


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