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Business
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| Number of pages / Number of words: |
2 / 473 |
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Pablo Parra-Ramirez
Southwest Airlines Case Study
10/28/08
1. a) Should Southwest save a few low-numbered boarding cards for its most frequent fliers? What is the key motivation for you opinion? What tradeoffs must Southwest consider in making this decision?
I believe that Southwest should not save a few low-numbered boarding cards for its most frequent fliers since, as Colleen Barret, Southwest president & COO, states: “one of our core values is egalitarianismâ€, which means that every customer should be treated as equals, no matter how frequently fly...
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Pablo Parra-Ramirez
Southwest Airlines Case Study
10/28/08
1. a) Should Southwest save a few low-numbered boarding cards for its most frequent fliers? What is the key motivation for you opinion? What tradeoffs must Southwest consider in making this decision?
I believe that Southwest should not save a few low-numbered boarding cards for its most frequent fliers since, as Colleen Barret, Southwest president & COO, states: “one of our core values is egalitarianismâ€, which means that every customer should be treated as equals, no matter how frequently fly...
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