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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 658 |
Essay's paper body
Existing distributors are likely to also ask for price reduction. They may also undermine Sorzal since relationship could be strained. Additionally, Sorzal may not be able to fulfill the demand requirement.
2. Increase prices and invest in advertisement and promotion so that Sorzal can distinguish its products from that of the fakers...
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However, this would depend on the reaction of competitors.
3. Create a separate brand for replicas or sub-brand for the mass-merchandisers This will ensure that the company's image as a distributor of premium brand products is not watered-down.
4. Renegotiate pricing and/or total amounts. Sorzal can renegotiate for decrease in the price reduction the mass-merchandiser is asking for...
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General points of the essay
Sorzal Distributors
Sorzal Distributors, Inc.
Sorzal Corporation
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