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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1893 |
Essay's paper body
Exploiting Ericsson’s knowledge, Sony was able to build lasting relationships with wireless carriers across the world (Mark V, 2001) which aided Sony to re-enter the U.S and European market in response to its expansion project.
It was an extreme challenge and near impossible for Ericsson or Sony alone to compete with the worlds leading telecommunications corporation Nokia, due to their relatively small market share they both experience (Electronic Times, 2001)...
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The joint venture in 2001 saw Sony and Ericsson combining key competence resources and capabilities such as capital, management and technological skills to enlarge their market share together in hope to compete with telecommunications giant, Nokia.
The pivotal reason behind the alliance by Sony Corp...
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General points of the essay
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