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Topic: Business
Number of pages / Number of words: 2 / 553
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Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo...


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Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo...


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Akio Morita MICROSOFT XBOX 360 VS SONY PLAYSTATION 3 MARKETING Marketing generally Redefining Marketing's Role in the Corporation Sony Corporation Executive Summary Sony Corporation Technology and Marketing Management of Sony Corporation The Marketing Environment: Wal-Mart Corporation Masaccio - Innovator Of Perspe Marketing Plan, Target Corporation Marketing Strategy of McDonald's Corporation Prejudice: More Prevalent Today than 1946 Evaluation Of Sony Corporation’s Strategy Innovator's Dilemma Samsung: Transformation from follower to innovator

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