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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 540
Essay's paper body

Visiting Krispy Kreme is no longer an event.

Rather than moving away from a story-driven marketing plan, the turn-around specialists should reconsider what made Krispy Kreme special, and worth talking about, in the first place (Hint: it's not the donut, it's the S-T-O-R-Y).

Note: Yes, I know there are other problems for Cooper to solve at Krispy Kreme as well (accounting, pricing, new product development)...


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Great. Do it. Just don't forget the brand story is a crucial part of the marketing mix.


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General points of the essay

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