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Topic: Business
Number of pages / Number of words: 5 / 1371
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Public Relations is another important aspect as it helps to shape a brand and helps the company maintain its reputation intact. (Guide to Promotional Mix, www.cim.co.uk, 2004).

Promotional Mix, widely practiced still, has its own limitations and shortcomings. An example would be the advertising costs as research has proved that people need to see an advertisement at least seven times for it to mean anything to them and hence can prove to be quite costly...


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(Guide to Promotional Mix, www.cim.co.uk, 2004) Similarly small and medium businesses might not be able to afford a robust public relations team or involve a direct marketing team. (Guide to Promotional Mix, www.cim.co.uk, 2004). Researchers dealing with issues and problems emanating within the new marketing domains often dispute the 4ps of marketing and the ‘Promotional Mix’s appropriateness as the underlying marketing paradigm, at least in its original form (Constantinides, E, 2006)...


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