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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 346 |
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Founded in 1995, SoBe prides itself on being a ‘virtual’ brand company that does things differently. But the financial results it produces would impress even the most buttoned-down Wall Street banker. Over the past five years SoBe has lifted its revenues from $2.4m ([***]2.7m) to an estimated $225m this year and it has plans to expand overseas...
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Founded in 1995, SoBe prides itself on being a ‘virtual’ brand company that does things differently. But the financial results it produces would impress even the most buttoned-down Wall Street banker. Over the past five years SoBe has lifted its revenues from $2.4m ([***]2.7m) to an estimated $225m this year and it has plans to expand overseas...
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General points of the essay
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outline the concepts made by Clarke and Critcher (1995) of ?material and cultural' (Clarke, J. and Critcher, C. ?Leisure and Inequality' in C. Critcher et.al.,1995, Sociology of Leisure: A Reader. London: E+FN Spon, p247) constraints to leisure
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