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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1052 |
Essay's paper body
This report appears to be a legitimate attempt to focus on Snapple’s brand identity and indicates information about Snapple’s target consumers. The report came to some interesting conclusions, which should be incorporated into Snapple’s new marketing strategy. Primarily, it appears that Snapple appeals to a very specific type of consumer falling between the typical soft-drink consumer and the health fanatic...
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Primarily, it appears that Snapple appeals to a very specific type of consumer falling between the typical soft-drink consumer and the health fanatic. Snapple, very simply, is an all-natural, fun and unique beverage alternative -- the perfect choice when choosing a refreshing beverage at the end of a long day...
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