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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 752 |
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Juices lost 5% industry wide and teas went down 4%. The data from A.C. Nielsen Co. is about half of Snapple's sales volume, while the other half, considered too small to measure, comes from delis and sandwich shops. As a result, sales for Snapple products declined, and the delays made it impossible for Quaker Oats to regain lost market share...
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In 1997 Quaker sold Snapple to Triarc for $300 million ($1.4 billion less than it paid for the company).
Quaker Oats felt confident that the drink brand was worth the price tag, because they had already achieved success with Gatorade. However, in terms of brand identity the two drinks couldn't have been further apart...
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