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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5848 |
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This provides the basis for the one-to-one marketing process that is at the center of contemporary consumer marketing activities. Thus the Internet is an exciting and powerful addition to traditional media. Interactive media represents the fastest growing type of media.
A receiver is the person or group with whom the sender attempts to share ideas...
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Marketers want a response, the reactions of the receiver after being exposed to the message. The receiver decodes or interprets the message. For a message to be decoded by a receiver the way the sender intended it, the sender and receiver need to have some shared fields of experience. A receiver may not decode a message (in the way it was intended) if his or her background and experiences differ greatly from the sender’s...
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