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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1841 |
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O?¦Donohoe believes it is important to keep the Slendertone message focused rather than having different messages for different segments of the market. We can use Product Markets Segmentation Bases to segment each target .
Why does he focus on women and men age 20 to 60 years? Because the person who between 20 to 60 needs social contact and have good looking...
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Moreover, they are able to purchase this kind of stuff. Furthermore, both of women and men may consider of ?§Self-confidence through improves appearance.??
Since Slendertone had a very confused positioning: It was variously associated with dieting, weight loss, health, fitness, exercise, toning and body shaping, but all of elements are in order to improve appearance...
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