Buy custom Situational Analysis Apple Ipod
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 849 |
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Loyal customer base
? Domination of the market for portable digital music and movie players
? Ability to focus on customer identity rather than brand identity
Weaknesses
? Dependency on performance of distributors and iPod resellers
? Reliance on availability of third-party digital content
? The capacity of new iPod Touchs flash memory of only 8 or 16 GB versus the capacity of Classic flash memory of 80 or 160 GB offered at lower price
Opportunities
? Analysts say that during upcomming holyday season, the new products should help Apple to again outsell its competition
? Success of downloads from iTunes
? New Wi-Fi partnership with Starbucks
Threats
? Possible impact of finding out that Apple has infringed on the intellectual property rights of others
? Highly dependent on spending trends in the education, consumer and creative markets
? Margins depend on changes in component pricing
? Constantly changing market for consumer electronics
B...
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Customer Analysis
Number
? Over one million iPods sold
? "Of every 100 people walking by in their little music isolation bubbles, 78 of them seem to have telltale white iPod earbuds." Source: http://www.nytimes.com/2006/03/09/technology/circuits/09pogue.html?ex=1190088000&en=afa02353cdb3cec0&ei=5070
? Over 600 million downloads of iTunes software and 3 billion songs sold since 2003...
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