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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1526 |
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Competition
Competition is various, which may from products or sources either within or outside industry. The competitor may be a small firm or a large multinational corporation. Nevertheless, it is necessary for marketing manager to identify all current and potential sources of competition in respect of gaining an adequate perspective on the competition...
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The competitor may be a small firm or a large multinational corporation. Nevertheless, it is necessary for marketing manager to identify all current and potential sources of competition in respect of gaining an adequate perspective on the competition. (Rafii & Kampas, 2002, pp. 115-123) Especially, as Jain (2004) mentioned, knowledge about major competitors comprise their size, growth, marketing capabilities, target markets etc...
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