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Essay's paper info
Topic: Business
Number of pages / Number of words: 37 / 10170
Essay's paper body

SIRIUS' agreement with the NHL provides for an extension of their broadcast rights and marketing benefits for an additional year due to the cancellation of the NHL season. SIRIUS is also an official corporate marketing partner of the NHL.

In February 2005, SIRIUS entered into an agreement with NASCAR to broadcast live all NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series races over a five-year period starting in 2007...


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SIRIUS will create a new around-the-clock channel of NASCAR-related programming and will become the Official Satellite Radio Partner of NASCAR with exclusive trademark and marketing rights and the right to sell advertising time on the NASCAR channel and during races. SIRIUS will pay rights fees totaling $107...


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