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Topic: Business
Number of pages / Number of words: 3 / 581
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Major international players in India include Nike, Reebok, Puma. These constitute a major part of the new entrants’ category.

- Substitutes – Substitutes include lower cost footwear, both leather and non-leather segments. Indian footwear industry is characterized by very high variety of demand. People in various segments prefer various types of footwear...


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Indian footwear industry is characterized by very high variety of demand. People in various segments prefer various types of footwear.

- Existing firms – Existing firms include Nike, Reebok, Puma, Bata etc. These firms provide stiff competition to each other and try to differentiate their products as much as possible to ensure that the customers remain loyal to their products...


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