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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1160 |
Essay's paper body
63).
STRATEGY USED:
Palm employed a judo strategy focusing on movement. They started off with the "puppy-dog ploy" to keep themselves under the radar of their competition while building up market share. They then focused on movement to help "define the competitive space" and force Microsoft to compete in a new arena...
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The last part of their movement strategy was to "follow through fast" to capitalize on their initial advantage and keep a continuous attack (Yoffie, 2001, p. 56). This strategy was highly successful for Palm allowing them to keep the lead spot in the market for six years until Handspring came around...
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