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There are a few distinct outcomes which define the future, one of which will occur. Scenario planning can be used to determine a set of outcomes by identifying business decisions and driving forces behind the uncertainty. This analysis tool requires users to develop consistent scenarios, identify resulting implications and strategies and establish an on-going scenario planning process...
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This analysis tool requires users to develop consistent scenarios, identify resulting implications and strategies and establish an on-going scenario planning process. The steps in the scenario planning tool are outlined in Figure 2.
Figure 2: Scenraio Planning Process
Outcomes/scenarios derived from applying this tool to the situation above regarding the price of oil and investor interest in Alberta and Royal Dutch/Shellâs decision whether or not to expand its operations in Alberta:
Outcome 1: Price of oil remains stable â In this situation it is likely investor interest will remain stable and Royal Dutch/Shell would likely keep its operations at similar levels to those currently in place...
General points of the essay
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Analysis Case Study:Shell Oil Company
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