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Essay's paper info
Topic: Business
Number of pages / Number of words: 8 / 1984
Essay's paper body

How to make Seven Eleven successful in Japan

3.1. The Freshness strategy

Seven Eleven Japan (SEJ) will be number one in fast food sales and freshness will be the name of the game. Freshness will have a manifold meaning, including high quality of perishable products and the provision of a “fresh” set of merchandise to keep up with the changing preference of customers...


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Freshness will have a manifold meaning, including high quality of perishable products and the provision of a “fresh” set of merchandise to keep up with the changing preference of customers.

SEJ will focus on customers, know what they want, know who they are and will provide stores within walking distance for at least 50% of their customers...


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General points of the essay

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