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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2834 |
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For instance, if a firm decides to improve its short term financial position by increasing price then this will adversely affect its market share in the long run. Other potential areas where the firms might get exposed to are business ethics, corporate social responsibilities and environment if the trade off is not addressed properly...
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This is important as this ensures that all the managers are synchronized and are congruent in their thinking and decision making. Generally, there are four levels of strategies as highlighted in the diagram below.
In large organization, the primary responsible person for effective strategies at the various level include the CEO at the corporate level, the president or vice president at the divisional level; Chief Finance Officer (CFO), Chief Information Officer (CIO), Human Resource Manager (HRM), Chief Marketing Officer (CMO) and so on at the functional level; plant manager, sales manager and so on at the Operational level...
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