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Topic: Business
Number of pages / Number of words: 15 / 4022
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The services I encountered had different approaches to these features.

People refers to the human actors who play a part in service delivery and influence customers perspectives. For example, people at the Odeon cinema include staff as well as the other customers present. Noisy customers in the cinema theatre will affect the service and will likely produce dissatisfaction...


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Noisy customers in the cinema theatre will affect the service and will likely produce dissatisfaction. When ordering a book off Amazon, there are no human actors involved as it is a self-service technology.

Process refers to the procedures and flow of activities by which the service is delivered, from production to consumption...


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